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Sir Ridley Scott has returned to his advertising roots to direct an epic four-minute film illustrating the seven tasting notes of the luxury spirit brand's XO cognac.

Each flavour profile, including "rising heat", "wood crunches" and "chocolate lull", serves as a theme for the surreal narrative, which will premiere during the Oscars. Scott called the film "pure art", adding: "I think that advertising has realised after 30 years that it must shift back to entertainment and stop treating their customers like demographics."