The campaign, which consists of online activity and experiential events in city centres, will warn 25- to 44-year-olds about the consequences of excessive drinking.
The review, dubbed "What's Britain Drinking?" will examine the Christmas drinking habits of consumers in this age group. The charity is claiming it will be the largest survey of its kind.
Online activity includes alcohol unit calculators on MSN and Yahoo!, which will be used to collect data for the survey. Additionally Drinkaware has revamped its for the course of December.
Drinkaware said the data collected from the survey would be used to plan future campaigns. However the drinks manufacturers funding the charity will be unable to use the data for marketing purposes.
The live events will take place in London, Glasgow, Leeds and Birmingham and will offer consumers the chance to see how their alcohol intake could be affecting their health. It will launch on 10 December.
Chris Sorek, chief executive of Drinkaware, said: "December and the festive season are a natural time for friends and families to come together and the aim of our initiative is to examine whether people know what and how much they are drinking over December in comparison to the rest of the year.
"Christmas is a fun time of year and it's there to be enjoyed so we at Drinkaware intend to increase levels of awareness of units and unit guidelines to make sure that people can make the most of the season."
Drinkaware was launched in 2007 in a collaboration between the government and The Portman Group, which was previously responsible for trade-funded responsible drinking campaigns. The charity advises consumers to stay within recommended alcohol intake.