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The charity Drinkaware has launched an outdoor campaign encouraging parents to talk to their children about the dangerous effects of alcohol and their influence as role models for responsible drinking. The posters, which will be supported by online videos, PR and social media activity, were created by TBWA\London. They feature messages such as "The alcohol chat. Better in a living room than A&E" and are distorted to look like they are being viewed from behind a glass. The campaign was written by Dean Webb and Sean Doyle, and art directed by Paul Belford.