How do you drink Robinson's new Squash'd at zero gravity?

Some water, a squirt and a straw - and a zero gravity plane - that's all you need.

Robinson's new product, Squash'd, is a highly concentrated fruit squash in a squirty container that can make up to 20 drinks on the go.

In a bid to get people out of the kitchen and making drinks on the go, Robinson's challenged Framestore, the Oscar winning VFX team behind Gravity, to drink Squash'd at zero gravity.

It worked, and it's pretty cool.

Company: Britvic

Brand: Robinson's

Agency: iris

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content