Robinsons has taken the insight that the closest, happiest family moments are when parents play energetically with their kids, and used it to dramatic effect.
The 60-second film captures the relationship between two boys and follows them as they enjoy kicking a football around the park, throwing stones into a river and having "sword" fights with twigs – with an emotional twist at the end.
Company: Britvic
Brand: Robinsons
Agency: BBH
Creative directors: Hamish Pinnell and Justin Moore
Creatives: Matt Moreland and Chris Clarke, Sarah Hardcastle and Elliot Shiels
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