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Most read: ASA bans Magnum and Asos ad

The Advertising Standards Authority (ASA) has cracked down on another ad for being misleading. , which promoted a competition being run by ice cream brand Magnum offering 25 winners a £5,000 Henry Holland dress.

Two of the dresses were damaged during transit, prompting Magnum to offer repairs and a £250 voucher as a gesture of goodwill.

The ASA ruled "the prizes had not been awarded as described because they did not match the expectation created by the implications of the marketing and the value stated in the ads had not been substantiated".

Aromatic notes: Starbucks and Spotify's musical tie-in

It seems music and coffee are a match made in heaven, as coffee shop giant .

The service is being rolled out in the US this autumn, with plans for it to reach British and Canadian shores at a later date. Starbucks will be handing limited music streaming for free to its 10 million My Starbucks Rewards programme members, while Spotify is giving free premium subscriptions to Starbucks’ 150,000 US employees.

, describing it as "a marriage made in double-shot, platinum-hit heaven". She went on to explain the further realms of possibility for Starbucks:

This union says as much about coffee and music as it does about the future of co-branding digital entertainment. These types of synergies could foster a slew of similar combinations. First music, then maybe movies – how about a Netflix-Starbucks partnership? If we’re talking full-service entertainment experience, why not? Starbucks already sells a mean truffle popcorn.

Truffle popcorn aside, both Starbucks and Spotify are inevitably joining – and possibly leading – a cohort of digital co-branders and cleverly demonstrating how to reach out to a wider customer base. 

Sweet talk: Speed dating for startups

Awkward silences and conversations that quickly go south. Don't worry, none of these were present at an industry "speed-dating" event – quite the opposite actually.

While at penned four reasons why the format could work well for the industry.

We won't spoil it for you, but Laurence Hilton, head of Omni-channel at British Gas, said the event helped him pick up different ways of thinking about the audience, as well as new ways of targeting people. Some food for thought perhaps?

'Appy trees: Elefant’s Read a Tree campaign

Geometry Global’s Bucharest office alerted us to a new deforestation campaign it's been working on with Romanian online retailer Elefant.

The 'Read a Tree' campaign aims to raise awareness around deforestation by promoting eBooks through a dedicated app. 

Users point their smartphone towards any tree through the app and take a picture. They are then given the option to read an eBook. The app also tells them about the tree, making them think about the impact of reading physical books. 

So far the app has received 9,000 downloads and 55,000 trees have been "read" by humans. Looks like there's no tree hugging required here then.

Infographic: YouTubers trusted by almost half of nation

With video becoming an increasingly mainstream staple of our culture, BuzzMyVideos Online Video Barometer highlights how much trust we are putting in the creators behind such content.

The survey, conducted independently by OnePoll with 500 UK consumers aged 16- to 45-years-old, shows a staggering consumer affiliation to YouTubers with nearly half (42.2%) of all respondents citing an online video review as the most trusted source of information.

This was higher than any other medium, including magazines (23%), TV (14%) and radio (2%).

It's no surprise that video content resonates with this era of digital-savvy consumers. But did we ever think, that there would be such a high level of trust from the general public in YouTubers, both as entertainers and influencers?

Paola Marinone, co-founder and chief executive of BuzzMyVideos, believes this credibility marks a clear cultural shift and one that brands in all sectors need to very quickly switch on to. She said:

Those who innovate in this area with creative strategies to involve YouTubers will very quickly reap the rewards as a result. 2015 looks set to be a game-changing year for the industry.

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