Their reactions are contrasted to those of little girls, who actively seek out the camera because they are uninhibited by body image.
Client: Lucy Attley, brand director at Dove UK & Ireland
Agency: Ogilvy & Mather London
Creative: Gerry Human
Video
Dove tackles women's 'camera shy' self-consciousness in film
Women's self-consciousness and reluctance to be unexpectedly captured on camera is the focus of a "Camera Shy" film as part of Dove's "±±¾©Èü³µpk10 for real beauty".
.jpg)
.jpg)