Dos Equis 'most interesting man in the world' by Euro RSCG NY

Dos Equis 'Most Interesting Man in the World' by Euro RSCG NY
Dos Equis 'Most Interesting Man in the World' by Euro RSCG NY

Dos Equis is launching a series of advertising activity building on the popularity of the pop-culture icon, the 'most interesting man in the world.'

The campaign involves television, radio, digitial, print and out-of-home executions.