LONDON - Dogs Trust is to launch a TV ad campaign to encourage more people to sponsor a dog.
The ‘Long live Dogs' activity, which has been created by Ogilvy, will celebrate the relationship between humans and their canine friends. The ads are departure from the charity's previous executions, which have featured case studies of individual dogs.
The campaign will break on 14 September on channels include Channel 4, Dave, Virgin 1, Blighty and Watch.
Dogs Trust is also in the process of developing a fresh website, which will go live later this month.
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