The survey, which polled 120 people working in the direct marketing industry, found that 37% felt the environment was very important to business, with 45% stating it was important.
However, 10% of respondents said the environment was of no importance to their business, with the figure rising to 40% in the mobile marketing industry, which the DMA said could be because it is viewed as a more environmentally friendly sector.
The financial services sector returned the lowest interest in environmental issues, with none of the respondents saying the issue was very important, and less than 20% saying it was important -- despite the sector being one of the largest paper-based mailers.
Additionally, 84% said the DMA should take a lead in campaigning on environmental issues within the industry and develop relevant initiatives for members.
The survey also looked at member's satisfaction within the industry. It found that 55% of respondents felt that business in quarter four in 2006 was better than the same period a year before, with 25% saying it was worse.
A further 57% said they expected business to be better three months after the end of quarter four in 2006, 31% expect it to be the same.
Both email and mobile marketing were said to have experienced the highest amount of growth within the industry. Mobile marketing is also undergoing the largest growth in terms of staff numbers, with 100% of respondents claiming staff levels had increased in the last six months.
Vic Godding, chair of the DMA B2B committee, said: "As end consumers and businesses express more interest in the environment, we anticipate that we will see the value of the environment continue to rise in its importance for business.
"Many companies are putting practices and procedures in place to evaluate their supply chains and only use suppliers with similar CSR ideals as their own."
The survey, which was conducted via the DMA , was completed by DMA and non-DMA members.