The channel, which is available to on-demand, has been created by the association to "inspire and instruct" professionals in the direct marketing sector on the key issues affecting their industry.
The DMA said the channel would provide a wider audience for its remit in a flexible format that would provide engaging material for industry professionals.
The free-to-access channel will be accessible via the DMA and through a featured site on .
The first programme to run on the channel includes an interview with James Kelly, managing director of the DMA, an overview on forthcoming DMA events, a piece on the association's environmental initiatives and legal advice, and an interview with Heather Westgate, chair of the DMA Awards Committee.
Peter Middleton, executive producer of MarketingSuccess.tv, said: "Our aim is to inspire, instruct and advise marketing professionals and students alike with a series of succinct, easily digestible video presentations from leading experts in the marketing industry.
"Consumers have been enjoying the advantages of broadband TV for some time and we are keen to bring such benefits to the business community."