Smith, who is managing director of RSA Direct, has been deputy chairman for the past two years. She takes over from Charles Ping, head of CRM at Guardian Newspapers, who steps down after completing his two-year term in the post.
On taking up the post, Smith outlined three issues for the industry to tackle: environment, engagement and expertise.
Smith commented: "On the environment, the DMA will continue to lead the industry in its responsible producer initiatives - not just in encouraging recycling but by the accreditation of environmentally friendly marketing processes and better targeting techniques.
"Engagement covers the vital work by members within the DMA's committees and working parties and there is a consumer-facing aspect too. We need to counter the ‘junk' tag with proof that relevant direct marketing provides convenience, value and choice.
"Finally, we need to continue to harness our expertise and translate this into best practice and standards to be followed by the DMA membership and the wider industry."If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
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