Last year there were three digital categories -- email, digital execution and digital journey.
This year there are six -- online advertising, email, campaign websites, mobile marketing, eCRM, and new applications/use of new technology. The last is designed to include things such as widgets, social networking and branded content.
Heather Westgate, chair of the DMA Awards committee, said: "By including these new categories, the DMAs are moving forward and reflecting the changes in our industry."
The DMA has also repositioned the Awards to focus on the idea that direct marketing changes behaviour, with the tagline "Be judged by what others do".
Westgate said: "We operate in a dynamic environment and opportunities for our work to change behaviour are increasing, whether that's through above or below the line, offline or online activity.
"While the DMAs have a new positioning, the essence of the Awards remains the same. Winners will still need to demonstrate clear strategy, inspirational creative and brilliant results.
"These three criteria remain core to the judging process and only the very best campaigns will make the cut."
The DMA is not calling for entries until July 20 and the entry deadline is on September 12. The Awards evening will be on December 9.