Brand Republic and sister title Direct Response learned of the sale today from industry sources.
When contacted, none of the three sides involved in the deal would provide details. DLG said it would not comment on media speculation.
It is not known whether the deal also includes the continental operations of the Wegener DM group, which includes separate companies in the Netherlands, France, Belgium and Scandinavia.
On Tuesday October 3, Wegener DM's Dutch parent company Royal Wegener published a statement on its website declaring it has been conducting negotiations on an exclusive basis concerning the sale of Wegener DM. It did not name the other party.
The statement said that its Wegener Fieldmarketing unit was not part of the negotiations.
Royal Wegener made a net loss of €4.6m (£3.1m) in the first half of 2006. In addition to its direct marketing interests, it is the largest publisher of regional newspapers and free door-to-door papers in the Netherlands.
DLG, led by chief executive Jeremy Whitaker, has been on the lookout for acquisitions since undergoing a management buyout in March. Before the MBO it was known as the Data Locator Group.
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