A collection of original photographs taken by Dizzee Rascal show the places, buildings, environment and the moments in time that, for him, make Britain a beautiful and inspiring country.
A different image will be showcased each day this week on Bing.com, to inspire Brits to enter the Your Britain competition to win £10,000 and a chance to have their image to be on Bing.com’s homepage for 24-hours later this summer.
The competition will be judged by a panel of experts including Dizzee Rascal and art director Ben Drury.
An integrated campaign created by social media agency Jam and Exposure will promote the competition and its dedicated website www.your-britain.com
Alex Payne, head of search for Bing, said: "This will be the first time Bing has allowed a guest editor to curate its homepage and broadcast images to 17 million users.
"We are delighted that Dizzee Rascal is taking the lead in deepening Bing’s view on the world, and that he is so keen to express his own view of life in Britain, through photography on Bing. We hope his take on Britain will inspire Brits to take photographs and share their views of what makes Britain so special."