Diva TV signs up iVillage as sponsor

LONDON - Women-focused website iVillage.co.uk yesterday (Monday) launched a sponsorship of female-skewed pay TV channel Diva TV.

It will sponsor shows including US drama The Bold and the Beautiful, Oprah and Rachael Ray and will carry the tagline “Be inspired, every day”.

Programmes will have five and 15-second iVillage.co.uk bumpers, while images will show a cursor for the website’s content staples of Fashion and Beauty, Pregnancy and Parenting and Health and Fitness.

Separately, iVillage.co.uk has promoted Tatiana Osei to be sales manager, and appointed Fraser MacLellan as head of technology and Orla Leland as a senior developer.

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