The campaign comprises a two-week radio promotion, advertorial activity in OK! magazine, plus an online ad campaign.
Diva TV will run a campaign for two weeks around the Heart 106.2 breakfast show and there will be advertising spots on Capital and Magic.
Online, Diva TV will carry banner ads on websites including tvguide.com, Digital Spy, Yahoo, Lycos and Virgin. The campaign will also have a microsite housing all of the elements of the campaign.
United Kingdom
Diva TV embarks on first campaign
Diva TV, the NBC Universal-owned female-skewed channel, is launching its first major marketing push since its launch in October.
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