±±¾©Èü³µpk10

It stands to reason that if 'Va Va Voom' is a good idea, so is 'Za Za Zoom'. Evidence for this startling bit of logic comes in the form of Adam Somlai-Fischer's (and his collaborators') creations.

Architect and designer Somlai-Fischer launched in 2009, online software that lets a user build a presentation then zoom in and out of their canvas – a quantum leap beyond tired slide transitions.

Then, last month, he launched , a free consumer app that zooms between three images and bakes in cute animations and text, too.

Musical story

What three things got you to the position you’re in today?

1. Lists. No, really.

2. Actually, scrap that. I never follow lists.

3. This, above. I’ve always felt this constant need to break free from the rules – always. From way back when I was as a young architect, then as a media artist and now as an innovator.

Who has had the biggest influence on your career?

I can’t name one, but there are a few that come to mind: the composer John Cage for his brilliant, rebellious and yet joyful work. The architect Usman Haque, for his continuing friendship and support. The Prezi co-founders Peter Arvai and Péter Halácsy, for their inspiring long-term strategies. And lately my kids, for their crystal clear judgement of what is delightful.

Where do you see the future of social platforms in the next three years?

What’s your online distraction of choice?

Social productivity tools. I’m constantly collaborating over at least three different chat clients and getting feedback. Today, I’m using Skype, Hipchat, Facebook and iMessage for messaging; Airmail for fast, shortcut controlled emailing; Prezi for shared whiteboard sessions; and GitHub and Dropbox to exchange files.

I love asynchronous social tools. I can adjust the times when I want to listen and engage with others and when I just want to be alone and concentrate. It’s great that this can be readjusted every minute.

What is the best tech innovation in the past year that's had an impact on the world of marketing?

Snapchat. It's perfect for catching everyday moments to share with others. The fact that it is super easy to use has been important, because it means everyone can use a truly disruptive visual communications tool. In my mind, this is one of the key reasons for its popularity with young people.