Two years ago they launched a project management and analytics platform that allows clients to manage every element of a promotional or marketing campaign all in one place.
Its focus up to now has been on music label and PR clients such as Universal Music, Sony Music, Ministry of Sound, Domino, XL, Listen Up PR and Toast PR.
But it’s branching out, having confirmed projects operating in the film (NBCUniversal), publishing, drinks and events sectors since the start of the year. The guys are among the , and also have international expansion plans within Europe, US, Australia and the Middle East.
What three things got you to the position you’re in today?
IH: Drive - I think that anyone who wants to try and either start a business or progress in their career needs this above everything else.
(Calculated) risk taking - My belief has always been to put myself out there and embrace the thrill of taking that step into the unknown. What I’ve particularly applied to starting this business is to de-risk that process as much as possible.
Relationships - This is a life philosophy not just a business one for me. Try and do as much for people as you can and people will be happy to do things for you in return.
AY: The ability to maintain an air of calm and eloquence when things get tough. Not being adverse to taking risks has made the most impact on my life and career to date. Beyond that, having confidence in my abilities (even if it’s sometimes just outward facing).
Who has been your biggest influence so far in your career?
IH: At risk of sounding like an awards acceptance speech, my wife has played an incredibly important part in my career, and no more so than the support that she’s given me around ±±¾©Èü³µpk10Amp. She supported the initial leap 100% and the ongoing guidance and calming influence she has on me cannot be underestimated.
David Marsh, one of the founders of Perspective Publishing, was my first boss and is the person that taught me how to sell. Properly. To not be afraid of rejection and to recognise that selling is just a part of daily life.
AY: Lots of people continuously influence my thinking, although I owe most of my career so far to my colleagues from the BBC. That’s not just because of the knowledge I gained from their technical and UX talent, but also because of their work ethic and approaches to working on the multi-platform web.
Where do you see the future of ad tech in the next three to five years?
IH: The future of ad tech is intelligent project management.
We believe that data is more powerful when it’s in context and campaigns run more efficiently when it’s available to more people. This means that it needs to be quick to bring together, simple to work with and easy to understand.
AY: I think the smarter marketeers will understand that the more important tools will be those that provide quick and real time insight in order for them to do what they do best and react creatively - exactly what ±±¾©Èü³µpk10Amp is designed for.
Obviously with the proliferation of mobile payments and more personal data being tracked than ever before (through wearables) I think we’re going to see some really exciting opportunities for marketing teams to engage with their audiences.
Best tech innovation in the past year impacting the marketing world?
IH: I think that some of the most interesting new marketing opportunities are coming through the phenomenal growth of messaging apps.
From as a form of pseudo email marketing to target an engaged following with newsletters, to to build a community of more than three million followers in less than three weeks and now planning a grocery delivery business. The breadth of activity seems the very tip of an enormous iceberg.
AY: ! Seriously though, I think that some of the innovations we’ve been seeing in both the messaging world and video interaction have been particularly impressive.
Video is more ubiquitous now than it has ever been and it’s great to see start-ups making waves in this area and finding creative ways to interact with their users.
When it comes to online distractions, what’s your platform of choice?
IH: Coming from a dance music background most of mine are music based. I’ve been building a lot of flat pack furniture recently and I’ve been loving listening to old mixes from some of my favourite DJ’s on Soundcloud. I’m also loving at the moment.
AY: Twitter tends to be a staple of my day, so you can usually find me pondering over ways to make my 140 characters more meaningful or witty.