.jpg) |
DBTVUK: looking to extend brand |
Disney Branded Television UK, the umbrella company for The Disney Channel and other Disney productions in the UK, has appointed Nick Richards as its new marketing director. Richards joins from creative agency Claydon Heeley Jones Mason, where he was business strategy director for three years. He will be charged with heading up a fresh marketing push for the multichannel brands, broadcast on SkyDigital and digital cable platforms. He will also be looking at ways to extend the brand onto terrestrial channels with co-productions and Disney-themed programmes. As well as the main Disney Channel, the company also broadcasts several other channels including Playhouse Disney and Toon Disney. Disney spends about £5m a year in the UK marketing its television operations, with media through BBJ.
The channels face increasing competition for viewers, not only from commercial rivals such as Nickelodeon and Cartoon Network but also planned new digital children's services from the BBC and ITV.
Among the projects that Richards directed at CHJM were the communications strategy for Bradford & Bingley, including the development of the Kidzone savings product.
Richards replaces Thom Noble, who left Disney suddenly earlier this year and was this week confirmed as the new marketing director for Thomson Holidays.
Paul Robinson, senior vice-president and managing director of DBTVUK, said: "I'm delighted to welcome Nick to the channel and believe his extensive agency experience will add to the existing mix of expertise in the marketing team. Nick's skills will help enable us to realise our business objectives with particular focus on expansion of the Disney brand on television."
_1.jpg)
.jpg)
