Discovery beefs up lifestyle channels with three launches

LONDON - Discovery Networks Europe is to launch three lifestyle channels in the UK later this year as it aims to reach a broader audience outside the US.

Discovery Travel & Living will replace existing channel Discovery Travel & Adventure and will cover architecture, design, food, style and travel. It is set to launch on February 1.

The other channels in the newly created Discovery Lifestyle Networks portfolio are to be called Discovery Real Time and Discovery Home & Health, aimed at men and women respectively.

The full portfolio will roll out later in the year although it has not been confirmed whether they will replace existing channels or be launched as new brands.

So far, Discovery Travel & Living has acquired a mixture of UK and network premieres for its launch schedule, including 'A Shore Thing', 'Surfing the Menu', 'Perfect Getaway' and 'Never Trust a Skinny Cook'.

The Discovery Channel is hoping the launch will make Lifestyle Networks one of the first international lifestyle brands.

David Abraham, UK executive vice-president and general manager, said: "Discovery Lifestyle Networks is about delivering quality lifestyle programming that provides entertainment, escapism and inspiration in the comfort of your own home."

Discovery Lifestyle Networks will complement the company's portfolio of factual channels offered outside the US, such as The Discovery Channel, Animal Planet, Discovery Kids, Discovery Science, Discovery Wings and Discovery Civilisation.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .

Topics

Market Reports

Get unprecedented new-business intelligence with access to 北京赛车pk10’s new Market Reports.

Find out more

Enjoying 北京赛车pk10’s content?

 Get unlimited access to 北京赛车pk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content