The programme, 'Virtual History: The Secret Plot to Kill Hitler', is also being promoted with billboard posters and double-page spreads in the Sunday Times and Mail on Sunday on the day of transmission, October 24.
The Metro wraparound included copy explaining how CGI effects enabled the programme team to make actors look exactly like Hitler, Churchill and Stalin. The programme took two years to make.
The team at Discovery collaborated with creative agency Boymeetsgirl S&J and media agency Starcom Motive.
The agency said that the idea behind the work for 'Virtual History' was to find a way to demonstrate the technology behind the programme rather than simply previewing the content.
Kate Stanners, creative director at Boymeetsgirl, said: "To encourage people to think about the ethics of playing with history and affirm Discovery's credentials in contemporary historic storytelling, we wanted to show Hitler and Churchill in a way that's never been seen before.
"We therefore used classic, iconic fashion imagery as our vehicle, to create the debate over how these personalities would be portrayed in today's media had they been alive in the 21st Century."
David Abraham, UK general manager for Discovery Networks Europe, said: "Virtual History raises some new issues about documentary programme making which this campaign very effectively presents to the public. It's a good example of how innovative programming and advertising can work together."
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