The agency will work on direct mail, poster and web activity targeting existing and potential Marie Curie donors over the age of 55. It will also create leaflets, which will be distributed in libraries, doctors' surgeries and Marie Curie shops. The first campaign will launch in October.
The work for the charity, which celebrates its 60th anniversary next year, will show how the impact of a donation can extend beyond the donor's lifetime. It uses the example of a ring, sold for £75, which provided vital income for the charity when it launched in 1948.
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