LONDON - Direct Holidays has created its first online video campaign with a series of tongue-in-cheek creatives showing everyday scenarios with a holiday twist.
The campaign, created by Outside the Box, and distributed by Unruly Media, promotes the release of the operator's 2010 summer holiday brochure.
The videos highlight the benefits holidaymakers can get by booking direct instead of through third-party operators.
Three 60 second clips portraying every day scenarios in the boardroom, the cafe and the classroom, with a ‘surprise' holiday element such as a greasy spoon chef appearing naked in scuba equipment.
Direct Holidays is owned by Thomas Cook.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)