Betfair, the online peer-to-peer betting site, is running a humorous direct drive to attract new gamblers and encourage betting on this week's Cheltenham Festival horse-racing meet.
The campaign, which has been created by Bristol agency Flourish, describes traditional bookmakers as 'blinkered' by and 'saddled' with their profit margins, claiming that better odds are available through Betfair.
The work comprises direct mail, outdoor, press and online activity.
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