Digital takes one third of Yell campaign budget

LONDON - Yell, the international directories business, has allocated one third of the budget for its latest multimillion pound campaign for yell.com to online formats.

The 'Party Planner' campaign, due to launch this week, follows the outlandish requests of a party planner and the extent his assistant goes to fulfil them.

The online component will include video-on-demand, search engine marketing and affiliate deals, in support of a national TV campaign.

The campaign, which has been developed by Mother, will run until the end of the 2009 financial year.

The Yell ‘walking fingers' logo and individual product logos have also been refreshed to coincide with the ads.

 

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