Digital Marketing Group: Profits up 27 per cent

LONDON - Digital Marketing Group today announced its interim results for the six months ended 30 September, with gross profits up 27 per cent to £18.72m. Net debt has been reduced by 58 per cent to £1.82m from £4.33m.

Ben Langdon
Ben Langdon

Commenting on the results, Stephen Davidson, chairman of Digital Marketing Group, said: "In the worst economic conditions for decades this is a truly excellent set of results. The combination of single-minded focus on digital direct marketing and our strong and experienced management team continues to deliver for our shareholders."

However, he added that the second half of the year is being approached in a spirit of "cautious optimism."

Ben Langdon, chief executive, said: "Everything has become more competitive. If I was going round the city saying everything was easy, I'd be regarded a madman, but we are continuing to benefit from the trend we identified two or three years ago.

"Our strong financial performance is an endorsement of our strategic decision to focus on digital and data and evidence of the continuing shift in spend away from traditional media."

Digital Marketing Group now employs of 650 people. Its philosophy is that "good digital marketing is good direct marketing."

Langdon insists that the agency's clients are spending "more", but believes that there will be a reduction in total advertising spend "at the end of this horrible period."

At the heart of the company is Digital Brain, a product which claims to enable the real-time integrations of digital, direct and data. Clients include Hitachi Capital and Thomas Cook. Langdon describes the product as a "high-end consulting product".

One of Digital Marketing Group's clients was the Icelandic Bank Kaupthing, which went into administration in the UK this October, as it teetered on the verge of collapse.

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