The ECB currently communicates directly to the youth market only through its coaching network in school and club environments. However, the sport's governing body has hired marketing agency Folk to extend the activity targeting this group through the creation of an online portal aimed at five- to 15-year-old fans of the game.
The website is also intended to boost participation in the sport among children and teenagers across the country.
Last year, the ECB attempted to broaden its appeal in the UK with a marketing scheme aimed at children. The 'One Game' initiative was supported by a TV ad, created by Wilder, which was broadcast at Test Match grounds and in schools.
.jpg)
.jpg)