The winning shop will work on an e-commerce strategy for Diageo. The company is looking to develop a better user experience on its sites.
The pitches have taken place, and there is no intermediary involved.
Marco Preda, the general manager for digital and ecommerce at Diageo Europe, said: "We are in the process of selecting a digital content agency to support us as we look to streamline and tailor our ecommerce content and channels, improving the user journey."
In May, ±±¾©Èü³µpk10 revealed that Diageo is looking for a creative shop to work on its Baileys and Gordon's brands after it parted ways with BBH, ending a 15-year relationship.
BBH lost the global creative business for Johnnie Walker – another Diageo brand – to Anomaly after 15 years in December last year. This followed a competitive pitch run by the brand that kicked off in October.
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