Design Bridge revamps Aids charity brand identity

LONDON - Design Bridge Amsterdam has created an identity for Dance4life, an international charity which exists to mobilise young people against HIV and Aids.

The Amsterdam-based charity wanted an identity to unify its branding around the world. It is currently active in 19 countries and intends to expand into nine more countries by the end of the year.

Dance4life's aim is to get a million people to have participated in its activity programme the Saturday before World Aids Day in 2014.

Design Bridge developed a identity that represents the charity's vision and brand values -- energetic, experiential, inviting, progressive and inspirational.

Olaf Ten Hoorn, creative team head at Design Bridge, said: "The iconic 4 is formed as a speech bubble; that invites as it were the younger people to raise their voice by an active participation to dance4life.

"The simple and strong expression from the stencil technique was our source of inspiration. The red colour that returns everywhere in our visual identity has a clear link to HIV and AIDS."