LONDON - The Department of Health (DoH) has partnered with Microsoft Advertising to develop a campaign to help consumers quit smoking.
NHS Smokefree, created with digital agency i-level, encourages those thinking about quitting smoking to do so through interactive content on MSN.
The campaign follows the efforts of a blogger attempting to give up smoking, with twice-weekly video updates. The DoH aims to reach over 150,000 consumers with the activity.
A microsite also drives smokers to sign up to NHS Smokefree's Together Programme, which offers advice through mail packs, emails, text messages and phone calls.
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