The activity has been created by VCCP, the agency's first work since being appointed in September, and is aimed at 16 to 24 years olds and their parents. The campaign aims to promote more open and honest discussions about sex, relationships and contraception.
The first phase of the campaign is called ‘Contraception. Worth Talking About' and rolls out across TV, press and radio. It aims to increase young people's awareness of the different types of contraception and remind them that they won't be protected against STIs unless they use a condom.
The campaign features no people and instead shows ‘contraception conversations' in speech bubbles, in a variety of everyday scenarios.
The activity also aims to encourage people to take a chlamydia test.
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