TradeDoubler has been Dell's online digital marketing partner since 2002. TradeDoubler has helped the computer company to adopt affiliate marketing, developing a dedicated online demand generation team, and offers and incentives to promote sales from the site.
The new contract builds on the two companies' six-year relationship with a pan-European partnership that includes the UK, Germany, France and Scandinavia.
A team of 25 at TradeDoubler supports Dell with its business and marketing strategy by helping Dell launch new products and introduce itself to new markets.
Andreas Iversen, senior EMEA general procurement manager at Dell, said the company was early to recognise the value of affiliate marketing and has worked with TradeDoubler to maximise and refine its online presence.
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