Marketing services News, Articles & Analysis

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Articles: 21 Results
A photo of Michael Lee, Will Saunders, Raphy March, Andrew Peake, Jez Groom and Ziba Goddard

VCCP acquires behavioural science consultancy

Cowry Consulting was set up in 2015 and works with brands across the globe, including HSBC, Sky, Tesco and Sainsbury's.

A girl reads a book on a chair next to a folded green Brompton bicycle

Brompton chooses agency for global digital commerce brief

The global brief follows a boom in cycling during Covid-19.

Uncommon Creative Studio

Uncommon appoints ex-Lida CEO to lead new customer experience practice

Jonathan Goodman will lead the practice alongside former colleagues David Yates and Margaux Sloan.

MSQ acquires digital marketing agency MBA

MBA will merge with an existing MSQ agency Stack.

MDC plans global expansion through affiliate program

The holding company is identifying acquisition opportunities through a global partnership strategy.

Deadline approaches for ±±¾©Èü³µpk10 Media Awards

The judging process takes place in March.

Performance agencies have an accountability problem - here is a fix

It's staggering that in a space like performance marketing where results are so measurable, agency fees are not paid based

Yahoo's new email service aims to cut through clutter

Smarter tools to personalise content will benefit direct marketers as more email moves to smartphone.

Ex-Cambridge Analytica psychologist goes into business with ex-agency chiefs

Capuchin, named after monkey known for organ-grinding, claims to offer pioneering blend of 'scientific thinking for irrational minds'.

Rufus Leonard founder Neil Svensen picks strategy chief as CEO heir

Laurence Parkes will retain some of his CSO duties.