DeCourcy wants you to save good ideas, kill focus groups
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Advertiser
ANDY Awards -
Agency
Deutsch New York -
Sector
Agencies -
Exposure
United States
Latest Andy's video from Deutsch New York continues amusingly violent streak.
Is there anything creatives hate more than focus groups? In this latest video promoting the Andy Awards, Wieden + Kennedy CCO Colleen DeCourcy pleads with the viewer to save an idea being slowly murdered by a roundtable of amateur critics. Like the promoting this year’s show, this one was made by Deutsch New York, and ends with a violent act of revenge against the haters. Let’s hope the show itself has an ending half as explosive.