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Animated versions of Pete Favat, Colleen DeCourcy and Tham Khai Meng join in to prevent great ideas from being killed

Great ideas often suffer ignoble fates—axed on the chopping block or killed with cutting words. But a select group of ANDY Awards judges have joined forces to protect these delicate ideas. A macabre and violent animated PSA from Deutsch New York announces the 30-day window for . The first 90-second spot features Fernando Machado, Burger King’s senior vice president of global brand management, defenestrating a corpse. Call the onscreen helpline for a heartfelt message from Deutsch’s Pete Favat. Two upcoming videos will star Wieden+Kennedy’s Colleen DeCourcy and Ogilvy & Mather’s Tham Khai Meng in similarly brutal activities.