LONDON - Debenhams has hired start-up agency Frost Publishing to handle its customer magazine Debenhams Desire, which has a circulation of 750,000.
The agency, founded by Jason Frost, the former chief executive of Publicis Blueprint, and Craig Smith, Marketing's former editor, won the business following a competitive pitch.
In February, Publicis Blueprint was forced to resign some major accounts, as it had struggled to get a financial return on its third-party ad model.
It is understood that Debenhams is remunerating Frost Publishing with a fee, although the magazine will continue to carry third-party ads.
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