Dawkins, who helped develop the BBC's video-on-demand strategy, including the BBC iPlayer platform and its current plan to roll out an online broadcast archive, will work with Emap's senior management team across its magazine, radio, TV, online and mobile businesses.
His appointment was announced internally last week in a memo seen by Media Week.
Reporting to Paul Keenan, Emap Consumer Media chief executive, Dawkins will be tasked with developing new areas of growth across the magazine publisher's divisions when he joins the company next month.
His brief will include strategic planning across the business, evaluating the market potential for new launches and migrating content to different platforms, as well as developing digital and international strategies.
Dawkins became the BBC's head of new media and technology strategy in January 2006, reporting directly to future media and technology director Ashley Highfield.
He has been with the corporation for three-and-a-half years, having joined as strategy manager.
As well as gaining approval for iPlayer by putting it through the BBC Trust's "public value" test, he has also been involved in the development of free-to-view satellite service Freesat, and the controversial sale of its technology division, BBC Technology, to Siemens in 2004.
He was previously part of PricewaterhouseCoopers' telecoms, media and technology team, where he undertook consultancy and business development work.
Dawkins' new role is one of several senior level positions that have been created by Emap, partly to redirect responsibilities previously covered by David Pullan, Emap Consumer Media's strategic marketing and brand development director, and to realign the business as part of its wider efficiency review that has resulted in 175 redundancies and a new commercial structure.
Earlier this month, Emap named Jonathan Turpin as digital director of radio. An equivalent role has still to be filled in consumer and specialist magazines.
The group is also looking for a chief marketing officer.
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