Aston joins The Database Group from MDS Global Consulting, where she was senior consultant for 18 months. In this role, she managed a B2B publishing client working on the development of a marketing database to support the migration from a product-centric to a customer-centric service.
With a background in mathematics, Aston has gained experience in mobile telecoms, automotive and financial services sectors and has more than 10 years' experience as analyst, account director and consultant with Sainsbury, ACNielsen and dunnhumby.
Mike Wass, managing director of The Database Group, said: "Kate brings a wealth of experience. Her knowledge and enthusiasm for her subject, and a strong background in analytics, databases and consultancy, will add strength and depth to the Database Group team."
"It's a great opportunity to join at an exciting time in the development of both the business and an important client relationship," Aston said.
In her new role, Aston will be focusing on understanding client's customers, enhancing existing relationships and customer acquisition.
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