The move is in line with Volvo's strategy to further increase the quality and strength of its direct marketing campaigns as it targets new and existing customers within the premium sector.
This will be facilitated by DbG's implementation of new technology to enable Volvo to access, query and report on customer records instantly.
DbG will also be responsible for hosting the integrated database, data cleansing and running data extractions for direct mail and email campaigns on behalf of Volvo.
Marilyn Bradley-Jones, database manager at Volvo UK, said: "Having worked with the Database Group for over 20 years, they were the obvious choice to help us integrate our data quickly and effectively."
The initial database merge, involving more than 1m records, is due for completion in October this year.
"We are delighted Volvo has chosen us for this project to enable them to gain a competitive edge," Richard Lees, managing director at the Database Group, said. "We enjoy a long-standing, strong relationship with Volvo and continue to work closely with them to enable them to use their customer data intelligently and effectively."
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