Data8online features a free data quality audit and there is no commitment to purchase until the user requests to download the cleansed data.
It provides access to the PAF, BT OSIS and suppression files, including Equifax's DisConnect, Acxiom's Purity and Experian's Deceased & Goneaway file.
Anthony Allen, managing director of Data8, said: "The challenge for us was not to create a me-too product. We carefully evaluate the marketplace and listeners to the views of our customers, in order to uncover the essence of what marketers need from an online solution."
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