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The redesign aims to give consumers a clearer picture of the product portfolio and its nutritional value.

The new look, designed by Jones Knowles Ritchie, will be rolled out across the Kraft Foods-owned range this year.

The packaging features images of grass and the sun and the line 'A good source of calcium'. A cow, suspended by a balloon, illustrates the product's lightness.

The Dairylea range includes spreads, slices, Lunchables, Dairylea Strip Cheese, Tri-bites, Dairylea Rippers and Dunkers.

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