There are three categories of prizes - Homer, Bart and Lisa - and gifts range from Simpsons rucksacks and stationery gift sets to Scalextric and radio-controlled Barts.
"The Simpsons licence was selected due to its strong synergy with the Lunchables brand positioning and its dual appeal to both mums and kids," said Kraft Foods Lunchables senior brand manager Sandra Wasson.
The range of products includes Lunchables Pitta Pouches, Lunchables Chickenburgers and Stack'Ems.
"With a choice of prizes, the promotion will help emphasise the brand's positioning," said Billington Cartmell senior account director Angela Wilson.
_1.jpg)
.jpg)
