Kraft has introduced a gradual salt-reduction programme across the range over the past year. The food group is planning an October relaunch for Dairylea Lunchables, its most widely criticised product, to reduce salt content by a total of 40%. It is aiming for an average reduction of 33% across the range.
Labelling will be revamped across the range -- which includes Dunkers and Triangles -- to highlight nutritional information.
Salt-equivalent data will be added to packs to tackle confusion about the way in which sodium levels relate to salt content.
Greater prominence will be given to a back-of-pack panel -- Kids Get Active -- which promotes a balanced diet, exercise and its Food-fitness website. Kraft has delisted its Dairylea Lunchables Chicken Burger, which had faced criticism from leading dieticians in the UK.
The activity is part of Kraft's plans to tackle a rise in health problems caused by high-salt, high-fat diets and sedentary lifestyles.
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