Daines will be responsible for developing and delivering Ebiquita's widening marketing plan, which includes advertising, direct mail, trade shows, sponsorship, PR and branding.
She began her career with Experian working in sales before moving into product development and marketing, working on a diverse range of marketing services offerings. She has been working as a teacher for the past three years.
Ebiquita said the appointment reflected its growth and having arrived at a point where there was a need for a dedicated marketing effort as it pushes out into more markets and grows its existing business.
"Ebiquita needs a strong marketing presence during this time, a new advertising launch and a new look for Ebiquita have been first on the agenda, and it's certainly going to be busy," Daines said.
Daines will be responsible for establishing the Ebiquita marketing department and overseeing the new Ebiquita image.
She added that there were several new products in the pipeline, as well as direct mail, which are currently being worked on.
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