Daily Mirror moves into Web 2.0 with improved website

LONDON - The Daily Mirror has relaunched its website to feature increased video and user generated content and a greater emphasis on its sport, news and entertainment coverage.

Publisher Trinity Mirror said the redesigned Daily Mirror , which was created by MGN Digital, would feature embedded video players containing coverage of the website's three core areas of news, showbiz information and sport.

Users will also be able to contribute to the Mirror's citizen journalism features, which include forums and , on a variety of subjects, including entertainment, fashion, science and technology and the environment.

The sports section will include a breaking news and live results service supported by images, audio and video content, and the newspaper's celebrity news section, 3am, will also feature on the site, containing exclusive interviews, photo galleries, video and audio footage.

Daily Mirror journalists will also be contributing to the blogs service, and the title claims that a full archive of stories dating back 103 years will now be accessible via an improved headline search function.

Trinity Mirror said it would be hiring more production staff throughout 2007 to handle its increased online output, freeing up the Daily Mirror's online journalists to continue producing up-to-the-minute interviews, news and features.

Steve Purcell, editor of the Mirror website, said: "We have come a long way in the last couple of years, but this will allow us to deliver an even better service to our online audience with more news and interaction -- in a format which is designed with the user of 2007 in mind."

Julia Smith, MGN's head of digital, added: "The relaunch is all about building on the strong foundations we already have in place, growing our online audience and extending the reach of the Mirror brand."

The relaunch follows MGN Digital's previous work with video content specialists Roo Group to develop a video portal for the Daily Mirror and Sunday Mirror , which was unveiled earlier this week.

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