Daily Mail online closes in on Guardian Unlimited

LONDON - The Daily Mail's popularity online soared during January as its monthly unique user total jumped 31% from December to 17.9m, placing it less than 2m users behind Guardian Unlimited.

The Daily Mail online network, which comprises and , bounced back from a poor December, when it lost almost 1m users, to post its highest unique user figure to date.

However, the UK portion of these users totalled just under 5m, whereas 8.7m of the Guardian's 19.7m unique users were from the UK.

Guardian Unlimited, which includes and , saw its unique users climb from 16m in December, an increase of almost 24%. Its unique users figure is up by 25.5% from a year ago.

Times Online, which includes and , also held firm in third position with 15m unique users, a rise of 35% from the 11.2m users it recorded during December. The site's users are up by 38.5% from January 2007.

Almost 6m of the Times Online's unique users were from the UK in January.

also performed well last month, recording a 17% rise in unique users to 12.4m during January. This figure is up by 65% from a year ago. The website reached 5.3m UK users, which was up 80% from a year earlier.

The Sun Online network, covering , and , remains in fifth position despite a 27% rise in unique users from December to 13.3m in January. Its unique users are up by almost 40% on January 2007. Almost 5.5m of the site's unique users were from the UK.

The did not release its ABCe figure despite relaunching last month.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content