Daglish begins his new job this week and will lead FIM UK's commercial strategy - with specific UK responsibility for MySpace, gaming site IGN, film website Rotten Tomatoes and online men's lifestyle title Ask Men. His remit will include driving client satisfaction, client retention and increasing FIM's client base, as well as creating new revenue streams such as mobile and premium content.
Daglish will manage a team of 30 and report to Anthony Lukon, managing director of MySpace UK. Nick Reid remains the head of UK sales at MySpace.
Daglish said: "I am delighted to be joining one of the most entrepreneurial and fast-moving companies in the UK. After talking with Anthony Lukom and the team, it became clear that I had to be part of their very exciting future plans - not only for social networking, but the development of this as a commercial opportunity beyond and above the current status quo."
He joins Fox after a three-month period of gardening leave from GCap Media, after which he was meant to join Channel 4 as head of commercial development for Channel 4 Radio at the end of November. However, the broadcaster pulled the plug on the planned venture in October.
At GCap he was responsible for a team of 180 across eight brands. He launched Classicfm.com and online marketing and sales for the brand. He then extended the strategy across Xfm, Capital Radio, The One Network and Choice FM in London.
News Corp plans to ramp up its commercial exploitation of FIM properties. Last year, it announced the launch of an online ad network to sell around MySpace and other FIM properties IGN and FOXSports.com. News Corporation also boosted its online advertising business last year with the acquisition of a majority stake in the video ad network Utarget.
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