D&AD has released a free browser extension that filters out boring online ads and replaces them with award-winning work.
BETC Paris created the plug-in web browser extension – – for D&AD.
The filter blocks regular ads and then replaces them with award-winning examples of work from D&AD's archive, such as Volvo Truck’s "epic split", and Sony's "balls".
"We wanted to demonstrate that people don't hate advertising, they just hate bad advertising", said Olivier Apers, a creative director at BETC Paris.
The work was created by Alphons Conzen, Jonathan Baudet-Botella and Adrian Skenderovic, and developed through Cogit.
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