Custom-built spiral rig uses Xperia Z to capture London Fashion Week shoot

A custom-built spiral rig was installed with 100 Sony Xperia Z smartphones in order to capture a fashion shoot by designer Christopher Raeburn at London Fashion Week.

The film forms the latest instalment of the ‘Xperia Z Versus’ project and was designed to show how the camera in the Xperia Z makes it "easy to capture brilliant images in any light".

Brand: Sony Mobile

Agency: DigitasLBi

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content